Buyer personas are a core part of targeting and messaging strategy. I’ve developed buyer personas to enrich a company’s ability to connect and resonate with the right people.

After nailing a strategy, making it tangible for the rest of the company and customers through thought leadership, one-pagers, or sales decks is critical. Bringing initiatives to life with collateral is a through-line for all of my experience.

Is your industry getting more crowded? Is there increased pressure to differentiate? I’ve developed competitive frameworks that lead to not only understanding other players, but also highlighting opportunities for messaging and product differentiation.

Don’t leave money on the table. I’ve executed price sensitivity research to guide companies towards the optimal price point for their business strategy, and I’ve helped establish different pricing strategies such as usage, cost-plus, or subscription.

Product launches require cross-functional teams working in concert with each other. I’ve built frameworks that drive focus and accelerate time-to-market.

A website is the highlight reel for your company, which means for startups, it’s refreshed often to stay in line with company positioning. My specialty is writing for B2B marketing software companies.

Make sure everyone knows how much your customers value you! I’ve built case study pipelines, frameworks, and advocacy strategies to deepen existing relationships and shorten time-to-close on new business.

I have extensive experience with both qualitative and quantitative market research, and I firmly believe that executing proprietary research is one of the most powerful ways to find white space, validate a position, and resonate with customers.

A messaging framework is the engine that makes a company hum. Often frameworks are an aggregation of other pieces — personas, research, competitive intel, which I’ve built along with tools to drive adoption.